League of Fat Bastards

who is a fat bastard?

A fat bastard is a dude who is strong enough to laugh whole heartedly, burst into tears, and be there for their bros. A fat bastard seeks to knock social stigma on men’s mental health by off the talk.

A fat bastard is you, us, and anyone who wants to connect honestly, change the world, and help our bros, while enjoying premium quality cigars.

Kick social stigma right up the ash!

Why can’t we easily talk about ourselves? We’ve been told to keep quiet. To man up. We’d rather stand up and knock this stigma off. We are sick of hearing about bros who can’t deal with it anymore because they don’t have anyone to talk to. That’s why we created a safe space where it’s okay to chill, unwind, open up, cry, share views, care for each other, laugh at ourselves, and ponder about the world while we share the love for premium cigars. That’s “cigaring” – caring through sharing the love of cigars!

How to be a fat bastard.

Keep it safe

 We are here to chew the fat and spit the sh*t. We are not here to betray our bros. We will show you how to keep it safe and confidential.  When you cannot, we will show you the door!

All bros are valid

We respect all fat bastards from every race, country, religion, social – financial status, sexual orientation, physical ability, and body shape and size! Hey, slim bastards are gorgeous too!

Be a dude's dude

Don’t be late. Return calls and messages.  Don’t judge other bastards’ experiences in any area, either personal or professional. Be a good listener and always support dudes in need.

Light one up.
Lighten a bro up.

We bond over premium cigars, we help men in need. With 40% of our profit, we support a series of mental health initiatives for men who can’t make it alone.  Just bring your best vibes and join our community by scanning the QR code you’ll find on your cigar ring or by signing up below.  Good stuff, good deed, and best yet, it’s free!

For your best buddy and that buddy you don’t know.

Wind down with an LOFB premium 100% puro cigar and help a bro struggling with mental health. Join the league.

LOFB founder's Adam's headshot

Meet our Proud Founder

Adam ('Ads') Levine

I’m the proudest advocate for Men’s Mental Health and finding new ways to help men lead their best lives !.

I’m the Proud Founder of LoveLOFB, and I have a wonderful team of dedicated and magnificent people who have joined me in my quest to create a Global Premium Consumer Products Brand that shines a light on, de-stigmatizes, and makes a positive social impact in Men’s Mental Health!

Mental health prevention is much better than the cure – trust me, I have been there myself, so I talk from a point of understanding and deep personal knowledge and experience!

Bringing three decades of global experience in law, investment banking, and private equity, I have developed a unique “ challenge the status quo” and “ out of the box” perspective.

But let’s get straight to the point: for the past 15 years, my focus has been on human-centric social ventures. I consider myself a socially conscious capitalist, firmly believing that businesses should contribute positively to humanity. End of story.

I have a passion for social impact, and I seek to break new ground in traditional and outdated industries, which is why I created something extraordinary: a challenger premium consumer brand – LoveLOFB.

So I ask you to join the League (it’s free), become part of our Tribe, enjoy and experience all of the wonderful premium LoveLOFB products we have for you… and do some good for you or someone else!

If that doesn’t bring a sense of fulfillment, I don’t know what will. 

All the very best … AJ

Meet our President & CEO of North America

Nha Kim

I have to tell you that when Adam posted a year ago that he created a cigar line with the commitment of giving 40% of the profit to supporting men’s mental health, it was Love at First (Cause).

And when he said it was called “League of Fat Bastards” I couldn’t help but chuckle – how BRILLIANT! That name will be hard to forget! “But the word fat?” I asked. He said it derived from men sitting around “chewing the fat”, which is meeting to chat in a leisurely way.

If you observe, people who enjoy cigars do just that, they meet to chat and share ideas with one another.

Those who participate in these social gatherings, many times are successful entrepreneurs, and many, surprisingly, live a long and healthy balanced life. How is this? It’s because they have a stress outlet, emotional support, and friends they know they can count on and decompress with, and more importantly, unlike cigarettes that have 200+ additives, cigars are 100% natural tobacco.

In these social gatherings, you would see people spending on average of more than an hour sitting, sharing, conversing, and every now and then would take a puff of a cigar and sip of coffee, tea, or a drink – all in moderation. They don’t inhale as cigars are not meant to be inhaled, but to be enjoyed for the taste and profile of the smoke.

With advancement in technology and having information at the palm of our hands, keeping us 24/7 engaged, it’s caused many of us to be glued to our phones and computers, making it hard for us to disconnect. Self caused physical (isolation) has been the result.

As humans, we are not meant to be living or working in isolation. 1-3 days of solitary confinement is enough to drive any healthy human in prison crazy. So to see men having healthy conversations, laughing and chewing the “fat”, is great! I’d say it’s alot healthier than other things that they can be doing!

So if they are to choose to smoke, why not choose one that is committed to supporting men’s mental health?

I am honored and happy that LOFB chose me to help support this terrific cause. Cheers!